First of all, you would want to exclude from your investments the companies that are going against your cause. For instance, if you're concerned about global warming, you'd probably want to exclude the coal-energy industry, among others.

An exclusionary approach may be enough to leave some investors' minds at peace. But if you want to take a more active role, you can put your money into products that allow you to:

• Directly finance projects that support your cause. Products that allow you to finance the construction of solar energy farms, for example.
• Reward the companies that are conscious about the cause and acting accordingly. Companies that have below average carbon emissions among their peers, for example.

Just like you can vote with your spending, prefering to buy products from the companies that act in line with your values, you can also vote with your investments. In both ways, you're affecting the company's profitability.

When more people are conscious of how their spending and investment money is being allocated to good- and bad-behaving companies, companies will take their reputation among consumers and investors more into account in all their decisions.

We're a media company on a mission to make the economy more sustainable and responsible by helping people learn how they can invest in line with their values.

We’re still figuring out how we can best do this. We’re starting with a website where we review a curated selection of investment products in line with our mission.

If you have any feedback, please send it to hello@valuvalu.com. We would be glad to hear it! :)

In our opinion, the best financial products out there for common investors are ETFs. So ultimately, we want to help people find the best ETFs for them.

However, we find we can best serve our users if we review the ETFs' underlying indexes rather than the ETFs themselves. We believe this to be true for several reasons, namely:

• The historical data that we can get on indexes' performance is almost always longer than the data on ETFs' performance.
• Often, there are many ETFs with the same underlying index. This means that they all share the same investment approach, only differing in more technical aspects. In our view, it's best to have 1 single review (of the index) with a list of associated ETFs, than 1 review for each ETF, which are almost identical.

We’re putting a lot of effort into launching the site as soon as possible. It should be live by the end of October.

Be sure to subscribe to our newsletter below to be the first to know of the launch!