Invest sustainably and responsibly

We help you choose the right investments for your financial goals and values.

Montage of several photographs illustrating examples of ESG investing.

Put your money to work for you and for the world

Icon of an upward arrow on a graph, representing financial return.

Get financial return

Invest to make your money grow.


Icon of a flat hand, representing the order to stop.

Avoid controversial business areas

Diversify your investments while excluding business areas that are not aligned with your values. Examples:

Icon of a nuclear explosion with a prohibition sign over it, representing avoiding investing in the controversial and nucler weapons industry.

Controversial weapons

Icon of a cigarette with a prohibition sign over it, representing avoiding investing in the tobacco industry.


Icon of an oil rig with a prohibition sign over it, representing avoiding investing in the fossil fuel industry.

Fossil Fuels

Icon of a smiley face, representing corporate behavior.

Promote good corporate behavior

Make sustainability and responsibility more profitable by investing in companies that take these issues seriously. Examples:

Icon of a footprint, representing considering a company's carbon emissions when deciding to invest in it or not.

Carbon footprint

Icon of a worker, representing considering a company's relationships with its workforce when deciding to invest in it or not.

Labor relations

Icon of a town with two buildings, representing considering a company's relationships with its surrounding community when deciding to invest in it or not.

Community relations

Icon of a forward arrow, representing the act of pushing forward.

Push forward change

Invest in companies that are making the change you want to see in the world happen. Examples:

Icon of a wind turbine, representing investing for sustainable energy.

Sustainable energy

Icon of the female and male symbols, representing considering a company's stance towards gender equality when deciding to invest in it or not.

Gender equality

Icon of a construction crane, representing investing for development in poorer regions.

Development of poor areas


First of all, you would want to exclude from your investments the companies that are going against your cause. For instance, if you're concerned about global warming, you'd probably want to exclude the coal-energy industry, among others.

An exclusionary approach may be enough to leave some investors' minds at peace. But if you want to take a more active role, you can put your money into products that allow you to:

  • Directly finance projects that support your cause. Products that allow you to finance the construction of solar energy farms, for example.
  • Reward the companies that are conscious about the cause and acting accordingly. Companies that have below average carbon emissions among their peers, for example.

Just like you can vote with your spending, prefering to buy products from the companies that act in line with your values, you can also vote with your investments. In both ways, you're affecting the company's profitability.

When more people are conscious of how their spending and investment money is being allocated to good- and bad-behaving companies, companies will take their reputation among consumers and investors more into account in all their decisions.

We're a media company on a mission to make the economy more sustainable and responsible by helping people learn how they can invest in line with their values.

We’re still figuring out how we can best do this. We’re starting with a website where we review a curated selection of investment products in line with our mission.

If you have any feedback, please send it to We would be glad to hear it! :)

In our opinion, the best financial products out there for common investors are ETFs. So ultimately, we want to help people find the best ETFs for them.

However, we find we can best serve our users if we review the ETFs' underlying indexes rather than the ETFs themselves. We believe this to be true for several reasons, namely:

  • The historical data that we can get on indexes' performance is almost always longer than the data on ETFs' performance.
  • Often, there are many ETFs with the same underlying index. This means that they all share the same investment approach, only differing in more technical aspects. In our view, it's best to have 1 single review (of the index) with a list of associated ETFs, than 1 review for each ETF, which are almost identical.

We’re putting a lot of effort into launching the site as soon as possible. It should be live by the end of October.

Be sure to subscribe to our newsletter below to be the first to know of the launch!